Think about this:

•  Many studies suggest that poor mobile performance leads to less engagement.
• A recent Google study found that 88 percent of smartphone users search for local information on their devices.

Don’t risk losing a large portion of potential customers. Determine if your website is adapted for mobile usage. Spend some time searching for and using your site on different mobile devices, and always keep the customers’ point of view in mind. Next, decide what mobile solution makes the most sense for your audience and your budget. (For example, would a responsive site be sufficient, or could a mobile app provide a better user experience and improve sales?)

With all this said, laptops and desktops aren’t being tossed from the tops of buildings. But it does mean consumers expect similar experiences on any device. Pinching and zooming is the equivalent of dialing a rotary phone—and while mobile users can do it, they probably won’t.

Contact the Cafe to run a review on your site’s Mobility and functionality. We’ll evaluate and even setup a plan to build a mobile site for you!