TIP: 3 Tips to Get More Customer Leads With Better Web Forms
3 Tips to Get More Customer Leads With Better Web Forms
By M.J. O’Brien, 5150 Design – March 16, 2016
The forms on your website are supposed to be an easy way for potential customers to contact you. Whether you want visitors to make a purchase, sign up for a mailing list, request a quote or simply contact you, your web forms should make it as easy as possible for them to accomplish this goal. The better your web forms perform, the more customer leads you will receive.
But if you find that few people submit your web forms, it may be that your forms are causing too much friction for users. Here are three easy tips to help improve your web forms and make customers feel more comfortable following through with their inquiries.
- Be concise. Your web forms should ask for as little information as necessary to provide an appropriate response. If you learn one thing from this tip, let it be that eliminating unnecessary fields on your forms can significantly increase the number of submissions you receive.
- Avoid using high-friction fields. Most users are uncomfortable providing information like a physical address and telephone number. Unless this information is imperative to provide an appropriate response, you should eliminate these fields from your web forms.
- Don’t make customers click “Submit.” The submission button on your forms should allude to a benefit, not a concession. For most people the word “submit” has negative connotations. Using positive calls to action like “Get Started,” “Stay Informed” or “Free Quote” on your web forms’ button will get you a lot more leads from customers.