So don’t panic if you don’t have the time or the staff to juggle multiple social media profiles. A strong presence on the social network your target customers use is all that your small business really needs.

According to Manta’s Academy course on Marketing Basics, you’ll see the most success engaging your potential customers when you define your target audience and focus on what’s relevant to them.

For example, if you run a small law office that handles wills and estate planning, you’ll want to engage with the 56% of internet users 65 and older using Facebook. In contrast, if you’re a small florist or bridal shop, you’ll want to be on Pinterest. The platform is used by 42% of the women who use the internet.

As a small business owner, your main goal on social media is to find your customers where they’re already hanging out online, then share information and specials that are worth something to them. For more ideas on how you heighten your customers’ interest in your small business through social media, visit the free educational courses inManta’s Academy.